Brother President’s Business Strategy Embraces Global Culture

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All 35,000 employees of Japanese company Brother Industries are given a small charter to carry with them, translated into 27 different languages, that defines the company’s core values: ethics, trust, respect, morality. Toshikazu Koike, Brother's president, believes these simple guidelines can carry the 107-year-old company beyond its island nation's roots to thrive in a global

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