On December 12, aftermarket supplies firm Katun Corporation announced that it has launched a new website called “Katun Marketplace.” The new site, www.katunmarketplace.com, went live on December 5.
The Minneapolis, MN-based company says the purpose of the new website is to provide customers in the imaging industry with a portal where they can buy and sell office imaging equipment and connect with office-equipment dealers and distributors throughout the world.
“We’re constantly trying to figure out ways to help our customers become more successful,” said Cornelis Alderlieste, Katun’s marketing director for Europe, Africa, and the Middle East, in a company press release. “We have a huge international customer base, and many of them are interested in either selling or buying used copier and printer hardware. This new Katun Marketplace platform is an easy and efficient way to bring buyers and sellers together to buy and sell equipment, but also to explore new business opportunities.”
The website is currently available in English and French. Katun says the site will soon be available in other languages as well.
This year, we have seen Katun roll out some clever marketing campaigns. One example was its “Color Wave” campaign over the summer, which focused on the firm’s OEM-alternative color toners (see “Katun Urges Customers to Catch the Color Wave This Summer”). The company has also done quite a bit of video marketing, including promotions of its state-of-the-art lab in a couple of videos—one serious and one humorous. Other inventive Katun videos posted to YouTube this year include the Halloween-themed, “Have You Outgrown Your Fear of Aftermarket Color?” which was posted on October 31, and the adorable “Door To Door Toner Salesman.” But the new Katun Marketplace is more than clever marketing. It helps solve a business need for customers by providing a platform from a trusted name to sell and buy used imaging equipment.
There are not a lot of devices offered for sale on the Marketplace yet—just eight models when we visited—and it will be interesting to see if this platform takes off.