Xerox Targets Small Graphic Design Firms with New Phaser 7800

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On November 7, Xerox announced the Phaser 7800, a new tabloid/A3-sized color LED printer. Shell Haffner, manager of worldwide product marketing for Xerox, told analysts that the new printer is designed for “smaller firms, especially in the advertising/marketing industries.” There are 130,000 such firms in the United States alone, said Mr. Haffner, who added that

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