Xerox Talks about Its New Customer-Loyalty Program for Supplies

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On April 8, Xerox announced its new Genuine Xerox Rewards program, a customer-loyalty program that allows customers to earn points for using genuine Xerox supplies and redeem them not just for Xerox equipment but also downloadable music, books, movies, gift cards, various merchandise, and travel. Joseph A. Adriano, manager of marketing and strategy for Xerox

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