Brother Launches ‘’Don’t Supersize. Optimize” Initiative for SMBs

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Brother International Corporation recently announced a new initiative entitled “Don’t Supersize. Optimize.” Designed to help small and medium-sized businesses (SMBs) “react to the evolution of business printing, discover savings in their print expenditures, and help optimize productivity,” the campaign includes a dedicated website (www.dontsupersizeoptimize.com) with an assessment tool, informational video, and an InfoTrends white paper

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