Ad Campaign Hopes to Slow Decline in Paper Consumption

By AI staff on July 29, 2015 News Briefings

U.S. consumption of paper for printing and writing has been falling hard for the past 15 years (see, for example, “The Slow Decline in Office Printing”), and a new ad campaign by the Paper and Packaging Board (P+PB) aims to slow that decline. Earlier this month, P+PB announced a new consumer-oriented market campaign, dubbed “Paper

To see the rest of this post, please view membership options or log in to your account below.