Ad Campaign Hopes to Slow Decline in Paper Consumption

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U.S. consumption of paper for printing and writing has been falling hard for the past 15 years (see, for example, “The Slow Decline in Office Printing”), and a new ad campaign by the Paper and Packaging Board (P+PB) aims to slow that decline. Earlier this month, P+PB announced a new consumer-oriented market campaign, dubbed “Paper

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