Ad Campaign Hopes to Slow Decline in Paper Consumption


U.S. consumption of paper for printing and writing has been falling hard for the past 15 years (see, for example, “The Slow Decline in Office Printing”), and a new ad campaign by the Paper and Packaging Board (P+PB) aims to slow that decline. Earlier this month, P+PB announced a new consumer-oriented market campaign, dubbed “Paper

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