Xerox Expands Genuine Xerox Rewards Program to Include Xerox-Brand Remans

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This week, Xerox announced that it is expanding its Genuine Xerox Rewards (GXR) program to include Xerox’s own brand of remanufactured cartridges for non-Xerox equipment. The company first announced the GXR program in April 2013 (see “Xerox Talks about Its New Customer Loyalty Program for Supplies”). GXR was introduced as a customer-loyalty program that that

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