Staples Rebrands While Owner Reconsiders Investment


Though probably unrelated, around the same time Staples unveiled a new “Worklife Fulfillment Company” rebranding campaign, the company’s owner, private-equity firm Sycamore Partners, may have been planning to pull out most of the $1.6 billion it invested to acquire the company in a leveraged buyout 18 month ago (see “Sycamore Partners Completes Staples Acquisition”). On

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