Actionable Intelligence, the leading research firm covering the markets for imaging hardware and consumables used in the home and office, is proud to announce its latest white paper, Infringing Cartridges Still Pose a Clear and Present Danger to the Consumables Market. The 23-page report, which is now available at no cost at www.Action-Intell.com, explores the various risks that infringing ink and toner cartridges present to consumer and vendors alike.
For more than a decade, markets around the world have been flooded with cheap, infringing, new-build printer cartridges. The results have been disastrous. Manufacturers that respect intellectual property (IP) and invest to stay on the right side of IP protections continue to lose market share to cheap knockoffs. Many consumers who purchase cloned cartridges soon regret that decision when these cheap imitation cartridges stop working prematurely and render their hardware inoperable. Despite the efforts of hardware manufacturers and other industry stakeholders trying to rid the markets of infringing consumables, the proliferation of clones continues, and end users continue to feel the adverse impact of these inferior products.
Infringing Cartridges Still Pose a Clear and Present Danger to the Consumables Market begins with an overview of legitimate and infringing cartridges and explains the difference between the various products. The report details how various forms of deception such as “greenwashing” tactics and fake reviews are often used by firms marketing clones to drive more sales. It moves on to examine the adverse effects consumers experience from cheap, infringing cartridges. Actionable Intelligence’s latest white paper concludes with a look at the efforts hardware manufacturers and certain third-party supplies vendors are taking to stop the sale of clones and warns consumers to beware of cheap consumables.
Click here to download a free copy of Infringing Cartridges Still Pose a Clear and Present Danger to the Consumables.