Xerox Study Finds Print Influences Purchase Decisions, IDC Study Shows Color Use Growing

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In support of its new tabloid/A3-sized color LED printer, the Phaser 7800 (see “Xerox Targets Small Graphic Design Firms with New Phaser 7800”), Xerox has published some survey results showing that compelling graphic design, especially print and packaging, influence consumers’ buying habits. In related news, International Data Corporation (IDC) recently published a study on color

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